Leading Successfully Across Cultures · Cross-Cultural Communication · Global . This dimension deals with the fact that all individuals in societies are not equal Saudi Arabia scores high on this dimension (score of 95) which means that by utilising our effective and proven framework based on Geert Hofstede’s work. Transcript of Las 5 Dimensiones culturales de Geert Hofstede. 1. Distancia al Poder 2. Individualismo – Colectivismo 3. Masculinidad –. Dimensiones Culturales, Geert Hofstede. No description. by. Eliott Machat. on 19 January Comments (0). Please log in to add your comment.

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An emerging trend noted by March is the three generation group where grandparents join the parents and the kids for overseas travel.

On the “No” side there may be personal, social, or financial constraints; there may be concerns related to the travel risk and safety, and, the individual may have travel anxiety etc. The conceptual framework developed hkfstede our research provides with some further insights into the relative dominance of the various cultural dimensions in different stages of travel behaviors.

The influence of culture on tourist behavior spans from basic travel motivation to tourist decision making process involving preference and choice behaviors, and continues to various aspects of post-purchase behaviors such as service quality and perceived value evaluations, satisfaction and revisit intentions. Finding of his study supported these predictions.

Las 5 Dimensiones culturales de Geert Hofstede by Jenniffer Soto on Prezi

Both of these studies used a subset of database compiled by the U. March lists the main advantages of overseas weddings as lower cost, efficiency of arrangements, more intimate and relaxed atmosphere, the heightened romance, and the opportunity for the couple to escape from social demands particularly considering the collectivistic nature of the Japanese society.

These authors studied the moderating influence of Individualism-Collectivism value dimension in predicting the effect of Self-Image and Destination-Image congruity on tourist satisfaction from the destination.

Gsert, with a score of 30 is considered a collectivistic society. The “overseas wedding” segment is the fastest growing market. Again, these values may not have been found relevant for the temporary nature of the relationships that exist in a group package tour.

These five factors were labeled as follows: It is indeed striking to note that tourist behaviors, which involve evaluations of their social encounters and experiences such as behaviors mostly in the after-travel category, stand out in terms of the application of these three cultural dimensions.


He dealt with Virtue but left the question of Truth open. March compiled data from various sources and identified eight distinct segments of Japanese tourists.

Consequently, the behavior of these tourists on package tours would deviate from the norms of their home culture.

There is a wealth of research done in the field of travel and tourism that acknowledges the importance of culture and compares the behavior of tourists from different nationalities. An alternate construct used to explain the cultural differences in business settings is “Cultural Distance” or the gap between the business cultures of the visitor and the host.

This category of travel behaviors relates to the evaluations of different components of the tourism experience subsequent to the purchase and consumption of the tourism product. The Confucian Dynamism, which includes values relating to face, status, tradition, etc. The individuals also vary in terms of their need for planning and prior arrangements. Japanese tourists planned their trips the most rigidly; conversely, Italian tourists took loose and unplanned trips the most compared to other tourist groups.

These authors studied the behavior of Korean tourists taking group tour packages in Australia. They possess a positive attitude and have a tendency towards optimism. The BPF included two items, the first one dealing with bargaining and the other with planning. The “National Culture” is captured through five dimensions of Hofstede These values were not considered important on the tour because the relationships of individuals within the group tour are temporary.

Behavior of tourists on group tours: Consumer Focus in Cross-national Research. This later result is explained in terms of greater hedonistic tendencies on part of the individualistic tourists. Geert Hofstede is the most well-known name in the field of cross-cultural psychology and business. An in depth analysis of research done in this area, however, suggests that the underlying processes, through which the cultural influences work, are very different for before and during stages of travel behaviors.

The social interaction factor showed the largest percentage of differences 29 out of 36, or A Study Across Cultures. The social integration factor explained the largest proportion The assessment of the advantages and disadvantages of travel and tourism requires information search and acquisition. Several relationships between the above variables were hypothesized. The Asian tourist may be dissatisfied and may have evaluated their travel experience rather negatively, but when asked about their intention to revisit, they may provide a favorable response because such a response will be consistent with the notion of “continuity” in Chinese value system 2.


First, Asian cultures are people oriented Collectivistic societies and Asian tourists are likely to expect greater courtesy and consideration compared to societies, which are less people oriented and individualistic.

Second, the tourism product consists of a multitude of these goods and services put together and, in turn, there exists a multitude of options to choose from within each of the tangible goods and intangible service categories. TLC is particularly useful for segmenting the traditional, group-oriented collectivistic societies such as Japan, China, Korea, etc. Trip duration, number of destinations in the itinerary, travel party size, travel frequency: Those with a culture which scores high, on the other hand, take a more pragmatic approach: On the other hand, the participants scored low on adventure 2.

Such insights enable the marketers to design effective strategies related to products and promotions geared toward different segments. These two research studies explain the findings in terms of the traits of achievement and aggression associated with masculine cultures. This dimension is defined as the extent to which people try to control their desires and impulsesbased on the way they were raised.

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The results of canonical loadings for 22 travel related behaviors indicated that three correlated variables within the set of travel behaviors were travel in groups versus travel by themselves, adventurous versus safe and joining all self-paid activities suggested by tour versus not joining. Journal of International Business Studies, 19 3 Studies of Tourist Behaviors During-Travel. From Cultural Roots to Economic Growth. Typically, the satisfaction is positively related with the repeat visit or repeat purchase intention.

It fulfills a variety of personal, social, and recreational needs providing motives and incentives for travel. Hofstede labeled these four dimensions as “Power Distance,” “Uncertainty Avoidance,” “Individualism versus Collectivism” and “Masculinity versus Femininity” respectively.

The extent to which the less powerful members of institutions and organizations accept that power is distributed unequally.