Jo Bowman. An overall picture of apparent stability in the global market research business emerges from ESOMAR’s just-released annual. Esomar Global Market Research Report Asia Research | October The global market research turnover grew to US.1 billion in , representing a . imperfections. Authors, editors and ESOMAR do not accept responsibility for the Welcome to the Global Market Research. Report, covering . %. Turnover US$m. Net growth (%). %. %.

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Brazil and its BRIC cousin China maintain their presence in the 10 biggest research markets in the world, though China, another boom market inslipped down the list of top-performing Asian markets in the latest survey. In closing I will be ecstatic for DigitalMR to become top of mind for you when you discuss social media listening and private online communities. But if we include them then we have to include any research based analyst on the planet: Becky Sandler is 23 and has been working in market research in New York for two years.

I know we may be smaller compared to some others but we are the only company I know and maybe that of my long distance pal Tom Anderson focussing the social media listening solution on the Consumer Insights Manager with a global multilingual service for automated sentiment analysis as opposed to the PR and Customer Service Managers of organisations.

It was down 9. It also features interviews with respected industry figures, both research suppliers and client-side executives, on how the esomxr is dealing with change — and what remains to be done if research is to keep pace with the increasingly mobile, data-driven world. You can manage your email preferences or unsubscribe at any time. Emails are serviced by Constant Contact. Radius Global Market Research.

I certainly know flobal a lot of it is still very time consuming, but feedback from clients is that pictures really can tell a thousand words and give people real insight.

Western European economies continue to flatline, while the US appears to be on track for growth in the year ahead.


A World of Difference – ESOMAR Global Market Research – RW Connect

Consultancies such as Gartner, Forrester Research, Mintel, International Data Corporation, and Euromonitor were included, with adjusted turnover figures for and The total turnover increased by 4. Informa Research Services Inc. There are over companies in the social media listeing space alone and some have been around since Europe saw 21 markets decline as eso,ar eurozone continued to struggle. I have a few other comments that I want to share: Load More… Follow on Instagram.

Esomar Global Market Research Report 2013

Thank you for your insights. The folks included in the commentary sections are:. While online research was once viewed with some scepticism by established research firms, the industry is coming to accept that it comprises a very different range of people and services than it did even a couple of years ago. Come back to the blog or watch your email for more details on GRIT.

For the first time, detailed information is available on the research market in Myanmar. Is it any wonder that companies in those sectors are experiencing boom years and capturing large market valuations? Why IRI is included by Dunnhumby is not is a bit baffling; they certainly should qualify.

The Honomichl Top 50, ESOMAR Global 25 & A The Need To Re-Define Market Research | GreenBook

Bulgaria features in the top 10 online markets because of its role as an outsourcing hub for work conducted in other countries. How do we get the real meaning?

Global Market Research report industry. Take a good look, because it is very likely next year or the year after that they will look very, very different. They go on to outline the sectors that they will be working with industry partners especially Outsell, whom I have discussed this issue 201 extensively as well to investigate as candidates to continue to refine their segmentation. Also, for panel companies and software they say it could be double counting, which I kinda get, but that is assuming all their business comes from other research companies, and specifically CASRO and markett trade orgs members, and that is most certainly not the case.

Growth in qualitative and survey work slowed, but the business was lifted overall by increased investment in syndicated research. So hats off to ESOMAR for a great report that moves the industry dialogue forward and arms us all with good data to inform our thinking for the next year.


Most of the companies snapped up were small, as the groups look to fill in gaps in selected markets.

The report also goes through an extensive market sizing exercise by country and region. The folks included in the commentary sections are: I have no problem with the quality of the data or markte report itself; far from it, those aspects are usually stellar.

The Honomichl Top 50, ESOMAR Global 25 & The Need To Re-Define Market Research

This is what our clients want, so this is the direction it will go. Including this disparate group of folks to share their thinking on a variety of topics related to the health glibal growth of the industry was a bold vlobal by ESOMAR. We live in interesting times. For the first time, Africa and the Middle East are reported as distinct regions.

Subscribe to our newsletter here. Subscribe to our newsletter here. The UK kept hold of second place, despite declines in Brazil saw better than expected growth, lifted by political polling and research surrounding the upcoming Olympics and football World Cup. Learn more about Cookies. Yet behind this headline figure of seeming steadiness are hugely disparate stories of massive gains in some markets and severe pain in others.

Closely related sectors that increasingly competitive to MR are growing and we are struggling to maintain an upward trajectory: Global Market Research report. North America continues the journey to recovery begun last year, posting 4.

In many other markets, the proportion of business being done online is growing. Success, the report suggests, will depend on research demonstrating its value and being prepared to take a different approach to client problems.

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