Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition [Andy Sernovitz, Guy Kawasaki, Seth Godin] on *FREE*. Word of Mouth Marketing: How Smart Companies Get People Talking. by Andy Sernovitz Everything You Need To Know. My buddy Andy Sernovitz, the CEO of the Word of Mouth Marketing Association, is coming out with a new book called, duh, Word of Mouth.

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Author, Publisher, Entrepreneur, Enchantment, and nine other books. Word of Mouth Marketing: Jan 07, Yan rated it it was amazing. Would this book by chance be good for an author wanting to understand how it is a book may go viral through word of mouth? Find people who will talk about you. Want to Read saving…. On the business side of the equation, I appreciate Sernovitz’ suggestion that companies partner with non-profit organizations.

No eBook available Amazon. On Being Remarkable Find a super simple message and help people share it “adjust your clock” message from Saturn Cars was remarkable – Saturn sent their email list a simple reminder about daylight saving time.

Good enough for sernovutz. One of them emails your recommendation to his wife. Can we get away with requiring this? Notify me of follow-up comments by email.

Word of Mouth Marketing: How Smart Companies Get People Talking

How to support WOM in own organization is articulated around a 5 T’s theory: Robert August 30, at 1: We actually go a step further. That said, even if you recognize the mouuth as obvious, it’s still a good read. However, unexpected freebies and exceptional service changing tires, etc definitely generate a lot of positive w-o-m. Suicidal Industries August 28, at 2: As a mom, traipsing around to 12 stores with unhappy barefoot kids is not an option.


Was anything about his wprd remarkable. Bridge digital and physical. It all comes down to this one big idea.

Guy Kawasaki – Book Preview: Word of Mouth Marketing by Andy Sernovitz

Do you find it hard to stick to a diet because you’re not sure if it’s working or not? There are also helpful sample charts for monitoring and measuring word of mouth activities.

Futurelab’s Blog August 27, at Add a small gift and a word of mouth tool to every package you sell. You are the sum total of what people do and feel when interacting with your stuff. Find a super-simple message, and help people share it Compile a list or a page or an archive of all the testimonials you can find and then make note of where and when you use them. The advent of the Internet has meant that doing word of mouth marketing is simple and highly effective but like anything in business you need a system.

With straightforward advice and humor, markketing of mouth expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth.

Part one of this book did not catch my attention, but I sensed that there was an interesting angle to marketing here. He covers the best ways to enter the online conversation and especially how to respond to criticism in the most thorough and application way I’ve seen yet.


Make the story of your company a good one. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner–and why other businesses and products are ignored. Open your eyes to a new way of doing business: Word of Mouth Marketing: Oct 07, Katie Livingood rated it it was amazing Shelves: If so, is it mkuth it anyway?

Customer comments and being thought leaders help a new business thrive. Measure and understand what people are saying. Seth Godin’s idea of a “permission asset” is much more powerful.

The fact that a marketing book is saying this is a major shift in the field of thought. Quotes from Word of Mouth Mar It is an invitation to build own model, based on own observations rather privileging a theoretical approach. Perhaps this mean that the most successful word of mouth campaigns are not actually campaigns at all but wod excellent performance which inspires word of mouth.

Book Preview: Word of Mouth Marketing by Andy Sernovitz

Reality, what Spiegel described 40 yrs ago. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. Other shows with vociferous fan bases stayed canned.

Conversations Elsewhere google blog search to find a post about QS we didn’t know about. Ethics and good service come first.